Best Subreddits to Promote an Ecommerce Store
Ecommerce subreddits are for operators, not shoppers, so promoting a store directly rarely works. What does work is being present where store owners compare tools and tactics.
10 communities, 4.8M combined members, ranked by each subreddit's own rules.
Where promotion is tolerated (with care)
These communities allow product mentions under their stated conditions. Read the linked rules before posting, the conditions are specific.
r/dropshipping 274.6K members · ~35 posts/day
Allowed with conditionsYes, but only in limited ways. Rule 1, "No Spam," says "Selling services related to Dropshipping is allowed if done at a low volume (i.e. once per week max) and if flaired as \"marketplace\"." The submit page also says, "Marketplace - If you want to promote, sell, or buy something this is the flair to use," and warns that if you promote your own videos, courses, or blog posts as a Discussion, "you will be banned."
r/printondemand 52.6K members · ~7 posts/day
Allowed with conditionsYes, you can promote your product in r/printondemand, because the sidebar says, "Self promotion is fine, and perfectly acceptable." But it comes with limits: "please don't make a ton of thread with products," "You can start a thread on your shop, and it's preferred that you keep that one updated with anything new," and Rule 1 says, "No spam" and "Make the content worth reading."
Participate first, promote rarely
Promotion here is heavily restricted or the rules leave it unstated. Build a presence by being useful; an occasional relevant mention may survive, a pitch will not.
r/smallbusiness 2.5M members · ~70 posts/day
Strictly limitedYou generally cannot promote your product in r/smallbusiness. The rules say "No business promotion posts are allowed" and the public description says "This sub is not for advertisements!" There are narrow exceptions: you can use the weekly "Promote-your-business thread only," and you can mention your business in a relevant reply when it is relevant to the conversation and not used repeatedly or abusively for promotion.
r/Etsy 314.7K members · ~15 posts/day
Strictly limitedYou generally cannot promote your product in r/Etsy outside the specific threads the rules name. Rule 1, "No Shameless Plugs, Promotional Content, or Referral Links," says, "We do not allow promotion of any kind here" and adds that shops, listings, and seller tools or services "must go in the weekly stickied promotional post." Rule 6 also says blog posts go in the share your stuff thread, and drive by spam to non-Etsy e-commerce venues will be banned.
r/EtsySellers 247.8K members · ~26 posts/day
Strictly limitedYou generally cannot promote your product in r/EtsySellers outside narrow exceptions. Rule 1 says, "We do not allow promotional posts or comments here," and Rule 8 says the only approved place for shop links, besides when necessary for context or feedback, is "the stickied weekly Milestone and Self Promotion threads." Shop links are also allowed for a shop critique request under Rule 2 and Rule 1.
r/FulfillmentByAmazon 141.8K members · ~5 posts/day
Strictly limitedYou cannot promote your product, website, or service unless you have mod approval. Rule 2, "Follow the promotional guidelines," says that promoting anything you own or are affiliated with "without mod approval" will result in an instant ban, and it directs you to the promotional guidelines for full details.
r/AmazonSeller 96.4K members · ~1 posts/day
Strictly limitedYou cannot promote your product in regular posts or comments. Rule 2, "Self-Promo goes in the Community Promotional Post," says the pinned Community Promo Post is "the ONLY place to discuss or link to things you are affiliated with," including your "product," and the submit page says, "Promotion or lead generation outside the community pinned post will result in a permanent ban." Even in that promo post, Rule 4 bans affiliate, indirect, masked, shortened, and tracking links, and Rule 2 says to disclose any affiliations.
Don't promote here
These communities ban promotion outright. Still worth being present as a genuine participant: buyers read these threads, and so do the AI models answering their questions.
r/ecommerce 661.2K members · ~11 posts/day
Promotion bannedNo, you cannot promote your product in r/ecommerce. Rule 1, "No Soliciting, Promotion, or Direct Soliciting via DM," says, "Do not solicit, promote, or attempt to acquire personal or private contact with users in any way," and says violating posts or comments will be removed and users banned without warning. Rule 2 also bans external links to services, blogs, videos, courses, or websites, except for the stated site review exception.
r/shopify 366.5K members · ~13 posts/day
Promotion bannedNo. The subreddit description says it is a "promotion-free sub," and Rule 4, "Soliciting, Promotion, or Direct Soliciting via DM," says "This is not the place to promote yourself or services to the members here." The sidebar and submit page also ban "spamming, content marketing, advertising, promotions, or soliciting of any kind," and Rule 6 says external links and content marketing are not allowed.
r/juststart 179.4K members · ~0 posts/day
Promotion bannedNo, you cannot promote your product in r/juststart. Rule 3, "Self-Promotion," says, "No promoting your product or service," and adds that this includes "mastermind groups" and that discussion should stay in the subreddit so everyone can learn. If you include a link, Rule 2 also requires it to be in a text post with at least 200 characters, but that does not override the ban on self-promotion.
Get the threads, not just the subreddits
PulseFox watches these communities daily, scores every post for relevance to your product, and drafts the reply. You post from your own account.